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National Mapping Information

Strategic Plan
for the
National Mapping Division
of the
U.S. Geological Survey

U.S. Department of the Interior
U.S. Geological Survey
National Mapping Division
February 1997; revised February 1999



 
 
 
 
 
 
 
 

Mission

The mission of the U.S. Geological Survey's National Mapping Division is to meet the Nation's need for basic geospatial data, ensuring access to and advancing the application of these data and other related earth science information for users worldwide. 

In support of this mission, we: 

  • Ensure the production and availability of basic cartographic and geographic spatial data of the country.
  • Coordinate national geospatial data policy and standards.
  • Provide leadership for the management of earth science data and for information management.
  • Acquire, process, archive, manage, and disseminate the land remote sensing data of the Earth.
  • Improve the understanding and application of geospatial data and technology.

 
 
 
 
 


Table of Contents

Preface

Our Planning Process

Acknowledgments

Executive Summary

1: The National Mapping Division Yesterday and Today

A. A Brief History
B. Resources
2: The Future Environment and the NMD's Vision of Its Future
A. Assumptions
B. Program Emphasis
C. Resources
D. Organization
3: Goals and Strategic Actions for the Future
A. Strategic Direction
B. Corporate Business Practices
Goal 1: The NMD has an effective workforce to accomplish its mission.
Goal 2: The NMD participates fully in the development of the National Spatial Data Infrastructure.
Goal 3: The NMD makes increasing use of partnerships with other Federal agencies, State and local governments, and academia to accomplish its mission.
Goal 4: The NMD optimizes service to customers and continually broadens its customer base through timely, innovative products and effective interaction.
Goal 5: The NMD makes appropriate use of the private sector to accomplish its mission and develops mutually beneficial relationships throughout the private sector.
Goal 6: The NMD is widely recognized by many audiences as a respected source of geospatial information and geographic science.
Goal 7: The NMD seeks more efficient business practices and empowers field centers.
Goal 8: The NMD implements a well integrated, long-term strategy for computer systems and technology procurement, management, and maintenance that assures high availability of state-of-the-art systems.
C. Mapping Data Collection and Integration
Goal 9: The NMD participates fully in the development of the National Digital Geospatial Framework and provides national leadership for appropriate framework categories.
Goal 10: The Nation's needs for geospatial data standards are being met through NMD leadership.
Goal 11: Availability and maintenance of basic geospatial data and products is accomplished by coordinating activities with other producers, contracting with the private sector, and maintaining appropriate in-house production.
D. Earth Science Information Management and Delivery
Goal 12: The NMD is a national leader, providing access to and delivery of geoscience and bioscience data and information products, printed and digital information, and customer services.
Goal 13: The NMD is a center of excellence for archiving, preserving, and processing land remote sensing and other geospatial data.
Goal 14: The NMD is the national civilian agency leader for coordination of the access, management, and application of classified data and information.
Goal 15: A Bureau-wide integrated information management strategy exists for all Bureau geoscience and bioscience data and information.
E. Geographic Research and Applications
Goal 16: The NMD conducts relevant and scientifically excellent research in geography, cartography, information science, and related disciplines.
Goal 17: The NMD is a leader in research and applications that develop and apply integrated geospatial data and understanding to a wide range of biophysical and socioeconomic models and applications created in partnership with customers and other stakeholders within and outside the Federal government.
4: Next Steps for the NMD

Special Topics

The National Spatial Data Infrastructure
National Satellite Land Remote Sensing Data Archive
National Digital Geospatial Data Framework
Civil Applications Committee
Figure 1. A New Direction for the National Mapping Program
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Preface

Over the past 30 years the work of the National Mapping Division (NMD) has evolved from producing hand engraved topographic maps to providing largely computer-based information, in the process meeting a growing number of requirements and supporting a wide array of constituents by using rapidly advancing technology. Our mandate now extends from providing updated and revised graphic topographic maps to ensuring that the Nation has access to the best available geospatial information in formats and on media best suited to the customer's needs. The Strategic Plan for the U.S. Geological Survey, 1997 to 2005 provides a statement of direction for the entire USGS, reflects the vision of the USGS in the year 2005, and sets a positive direction for programmatic change. In this companion NMD Strategic Plan, we have developed a document that is focused on our specific mission within the USGS. The NMD Strategic Plan is designed to be flexible and dynamic. Long-range planning will help establish a secure path to a future as a more productive organization that is responsive to the needs of constituents and able to successfully complete its mission of meeting the Nation's needs for basic geospatial data.

The strategic issues facing the NMD today continue to be strongly influenced by the rapid advances in mapping technology, increasing needs for geospatial information, and continuing pressures to reduce Federal spending. These competing factors compel the Division to maintain a highly qualified workforce and seek many kinds of partnerships with a variety of customers. Much of what the Division does depends on creativity in cooperation and coordination, seeking and finding matching dollars from other government agencies and the private sector in many different kinds of partnerships and consortia of customers.

In this Plan, the major programs of the Division are realigned into three mission areas: (1) "Mapping Data Collection and Integration," (2) "Earth Science Information Management and Delivery," and (3) "Geographic Research and Applications." This realignment reflects our transition from being solely a data producer to being also an information coordinator, collecting and integrating geospatial data from many sources, public and private, for multiple uses.

The Plan is a road map that we can use as the Division moves into the future. Please join me in using this Plan to our mutual benefit as we head down this new strategic path.

Dick Witmer
Chief, National Mapping Division
 

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Our Planning Process

The Plan maps the Division's future into the next century and beyond. Senior Staff, listed below, are the decision makers for the NMD and are responsible for managing its future policies and programs.
 
    Eric Anderson, Chief, Mapping Applications Center
    Kathy Clement, Associate Division Chief, Operations
    Max Ethridge, Chief, Mid-Continent Mapping Center
    Jim Jancaitis, Sr. Program Advisor, Systems Development and Integration
    John Kelmelis, Associate Division Chief, Science
    Dave Kirtland, Sr. Advisor, Geographic Research and Applications
    Don Lauer, Chief, EROS Data Center
    Alan Mikuni, Chief, Western Mapping Center
    Randy Olsen, Chief, Rocky Mountain Mapping Center
    Hedy Rossmeissl, Sr. Program Advisor, Data and Information Delivery
    Dick Witmer, Chief


The Strategic Planning Team consisted of 12 members representing each Mapping Center, each of the five major business areas of the Division, and the Office of the Chief. Beginning its work in January 1996, the team completed a draft report that was forwarded to the Senior Staff in August 1996 for appraisal, revision, and ensuing implementation. In preparing the draft report, the team followed a process that included interaction with Senior Staff, conversations with representatives from other USGS Divisions, and presentations by guest speakers and panels representing private industry, other Federal agencies, State agencies, and the Federal Geographic Data Committee (FGDC). The team reviewed a number of scientific and technical reports. They met with many NMD stakeholders and customers to learn more about perceptions about the Division and its future. The team also designed and conducted the "NMD Employee Opinion Survey" to better understand employee perceptions about the Division and to identify human resource issues needing management attention. Strategic planning is now a principal focus of business at selected decision points throughout our annual planning cycle.
 

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Acknowledgments

Special thanks are due to the members of the Division's Strategic Planning Team. Team members were Tom Ciciarelli, Mark DeMulder, Beth Duff, Charles Egen, Dave Greene, Marilyn Myers, Glenn Osick, Bob Prescott, Wayne Rohde, Ted Saunders - Chairperson, Dave Seyler, and Dick Zorker. Members of the Strategic Planning and Program Development staff provided support and contributions to the work of the team.

The Strategic Planning Team received generous and thoughtful advice from numerous experts elsewhere in the USGS, other Federal and State agencies, and the mapping community. The following people were of valuable assistance in our planning efforts:

USGS Division Chiefs: Bob Hirsch (Water Resources Division), Pat Leahy (Geologic Division)

Other Federal agencies: Andre Coisman (U.S. Forest Service), George Komar (National Aeronautics and Space Administration), Bob Marx (Bureau of the Census), David Meier (Bureau of Land Management), Jim Reichman (National Biological Service), Peter Smith (Natural Resources Conservation Service)

State representatives: Dennis Goreham (Utah), Don Hoskins (Pennsylvania), Roddy Seekins (Texas)

Private sector: Cliff Greve (Science Applications International Corp.), Ed Downing (Pacific Meridian), Brian Logan (Photo Sciences), John Palatiello (MAPPS)

Federal Geographic Data Committee: Nancy Tosta

Intelligence community: Craig Chellis (National Reconnaissance Office), Karen Irby (Mapping Applications Center, USGS)

Technology: Michael Dobson (Rand McNally), Kris B. Tufto (Cray Research)

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Executive Summary

The National Mapping Division (NMD) has developed this comprehensive strategic plan to chart its course over the next decade. To meet the challenges of the future, the NMD is changing its program emphasis, methods of responding to customer needs, and business practices. The NMD Strategic Plan identifies the new direction for the Division through a series of goals and actions for managers to use in formulating plans, establishing program emphasis, and determining resource needs and allocations into the next century.

The Plan refines the NMD mission on the basis of several key issues that are expected to face the Division in the next decade. The first of these is the continuing advances in technology and telecommunications. Related to this is the growth in the use of geographic information systems (GIS) and the demand for data to use in GIS's. Also, a trend exists toward decreasing costs of both the data and the systems, leading to even more demand for and use of data and technology by more users. Another is a changing customer base and increasing demand for NMD products and services. Finally, the financial resources available to the NMD are anticipated to remain relatively static.

The Plan assumes that a much greater reliance on partnerships with other government agencies and the private sector for production activities will be permanent. It calls for significantly greater emphasis on the inherently governmental information management responsibilities, and on geographic research to support the Division's mission. Multipartner consortia and shared funding agreements will constitute the basis for meeting most mapping needs in the future, with the NMD appropriations focused on map revision in areas of importance to the Federal Government. Mapping Centers will be encouraged to increase partnership agreements to meet mission requirements. The Division will continue to constrain employment, targeting new hiring to specific skills needed to support the revised mission in areas such as quality assurance, data standards development and maintenance, contract management, and information management. Retraining opportunities for current employees will be a high priority.

The Bureau Strategic Plan was reviewed carefully to assure that the NMD Strategic Plan would be consistent with it. The Division planning team built on the conclusions of the Bureau Plan regarding the political, economic, societal, and global forces that will affect our programs in the future. The NMD Strategic Plan also embraces all of the core competencies and business activities.
 

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1. The National Mapping Division Yesterday and Today

Through the National Mapping Program (NMP), the National Mapping Division (NMD) provides geographic, cartographic, and remotely sensed information, maps, and technical assistance, and it conducts related research in response to national needs.

The NMP evolved out of the mission of the U.S. Geological Survey (USGS), "...the classification of the public lands, and examination of the geological structure, mineral resources, and products of the national domain," as stated in the Organic Act of March 3, 1879. In the early days of the USGS, its scientists found that they needed good topographic base maps for their geologic and hydrologic investigations. A Topographic Branch was established, and the topographic maps soon became widely used for a broad range of government and industry applications. To the general public today, these products are more closely linked to the identity of the Survey than any other USGS activity.
 

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A. A Brief History

Throughout our Nation's history of exploration, expansion, and development, inexpensive government produced maps have provided a worthy example of a fitting use of public funds. The maps and map related products of the NMP have been characterized in this way, as a "public good," for two primary reasons. First, the benefits of maps, like national parks and forests, can be enjoyed and used by many people without significantly diminishing the value received by all. Second, it is in the best interest of the Nation to make mapping data widely available at low cost because it maximizes the benefits and opportunities for all citizens and businesses. Although availability of mapping data could be restricted to only those wealthy enough to cover its full cost, most nations around the world have recognized the need for and benefits of government based mapping programs as they affect the growth of commerce, a sound national defense, and the quality of life of individual citizens. Mapping data also directly support and, in fact, are required for many functions that are now widely accepted as inherently governmental; that is, a proper and necessary use of public funds. These functions include emergency response, law enforcement, public land and national resource management, and environmental monitoring.

The recent history of the NMD shows many changes to the organization, its programs, its methods, and its customers. What the NMD looks like and what it does to carry out its mission have evolved and will continue to do so.

In 1980, the present-day NMD was formed from the former Topographic Division, components of the Publications Division, and the Geography Program of the USGS. In 1983, the Earth Resources Observation Systems (EROS) program was added to the NMD and the EROS Data Center became the fifth field center. The outward appearance of the NMD has stayed similar since then, but many internal changes have taken place.

Around 1983, the NMD began converting its map information into digital form. Originally, the focus was on automating the map production process, but it soon became apparent that the greatest benefit was in using digital cartographic data to solve real world problems. In 1984, the NMD established a geographic information systems (GIS) program. The next year, the NMD set up a GIS research laboratory in Reston to support the USGS mission and to transfer technology to other Federal and State users.

GIS use is now pervasive throughout government and industry and continues to grow. GIS technology is a major factor in expanding the use of NMD data far beyond applications in the traditional land management agencies. GIS technology also enables government organizations at all levels, the private sector, and academia to produce basic map data for their specific needs. The NMD is now developing strategies for building mutually beneficial, responsive relationships with these organizations to accomplish the goals of the NMP.

Since 1982, when it began a cooperative modernization program with the Defense Mapping Agency, the NMD has completed a major modernization program to shift production from analog based to digital based technology. In 1990, the NMD completed national coverage at the standard 1:24,000 scale with graphic topographic maps. Since then the emphasis has shifted to a major effort in digital conversion and map revision. Keeping the maps up to date will be a major ongoing effort into the foreseeable future. At the same time as the requirements for digital map information have grown, the demand by many customers for map information in paper form has continued.

In 1982, NMD efforts to provide digital cartography coordination led to the establishment of the Interior Digital Cartography Coordinating Committee. In 1983, an Office of Management and Budget (OMB) directive established the Federal Interagency Coordinating Committee on Digital Cartography, chaired by the USGS, to address coordination on the larger Federal scale. In 1990, the OMB revised Circular A-16, which expanded the scope of digital data coordination and established the Federal Geographic Data Committee (FGDC), currently chaired by the Secretary of the Interior.

In 1994, the President issued Executive Order 12906 to implement a National Spatial Data Infrastructure (NSDI). The NMD began developing the technical means to implement NSDI framework data collection and integration. In 1995, the NMD began reorienting its data programs to support the NSDI framework concept in collaboration with other Federal, State, local, and private partners. Also in 1995, the NMD implemented a USGS clearinghouse node for the NSDI.

During the past several years, there has been a growing national debate on the role of government at all levels. It is believed that there will be continued pressure to downsize government. The fiscal year (FY) 1996 House Appropriations Report directs the NMD to increase the use of the private sector to accomplish its mission. The report requires the NMD to increase data production contracting levels to 50 percent in FY 1997 and 60 percent by FY 1999. The NMD has made significant progress toward meeting these goals.

In summary, to fulfill its mission and remain a viable organization, the NMD has been and must continue to be flexible and responsive to changing needs.

Recently, the NMD has developed and proposed a new structure within which to describe its funding areas, activities, and resource allocation. It involves a single overall activity (the NMP) with three mission areas (Mapping Data Collection and Integration, Earth Science Information Management and Delivery, and Geographic Research and Applications), briefly described as follows:

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B. Resources

As of January 1997, the NMD is composed of approximately 1,350 full-time, part-time, and temporary government staff. Cartographers and cartographic technicians make up the largest workforce segment, about 60 percent. NMD employees are distributed among a headquarters office in Reston, Va., and five operational field centers (in Menlo Park, Calif.; Denver, Colo.; Rolla, Mo.; Sioux Falls, S. Dak.; and Reston, Va. (collocated with headquarters)). In addition, the NMD uses about 385 contract employees to help in carrying out its activities.

The Division's appropriated budget for FY 1997 is about $132 million. Reimbursements from partnerships and product sales are expected to augment those funds by an additional $52 million.
 

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2. The Future Environment and the NMD's Vision of Its Future

A. Assumptions

In the future, computer technology and telecommunications will advance exponentially. The ability to transmit large data sets between geographically dispersed sites will be the norm. GIS and image processing software will evolve from specialized applications for the professional community to full integration with many other applications and will become commonplace in the home and workplace. Government use of GIS as an aid in decision making will continue to grow. Geospatial data will be used increasingly in visualization and animation applications. Image and elevation data are key components of these applications. The proliferation of Earth-observing satellites (both public and private) will yield an infusion of diverse imagery into society. These conditions will lead to a burgeoning geospatial data marketplace that capitalizes on the demands for data created by the widespread use of data dependent applications. The unique and costly aspects of geospatial data production, which had previously required the Federal Government to be directly involved in data production, will be largely overcome by the ever decreasing cost of computing, the increasing use of global positioning system (GPS) technology, and the diffusion of GIS technology into society.

With the continuing improvement in computer technology, costs for producing, processing, and using digital geospatial data will decrease; the use of geospatial data will expand, and new applications for digital geospatial data will be identified. GIS technology also will enable government organizations at all levels and the private sector to produce basic map data for their specific applications. The NMD will develop strategies and partnerships that will extend the utility of these data to the participants in and customers of the NMP.

The continuing revolution in technology will change the mix of NMD's customers, their areas of interest, and their expectations for service. The customer base for geospatial data will grow as applications drive the demand for these data. Customer expectations concerning ease of use, variety, and availability of customized products will increase as faster and more efficient computers become commonplace in homes and businesses. Customers will want data and information that they can readily integrate and manipulate to suit each of their unique applications. The commercial availability of geospatial data and information will grow with the increased demand in the marketplace, and many customer demands for off-the-shelf geospatial products will be met by the private sector. The Federal mapping sector will focus on effective data base and inventory infrastructure to support delivery of products and services to customers through partnerships with the private sector. The relationship between the private sector and the Federal mapping community will become more supportive and mutually beneficial. We believe that customer needs will be better met through this new partnership than they could be by either the Federal or the private sector alone.
 

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B. Program Emphasis

By the year 2005, the success of the NMD and its viability as an organization will depend on how it has adapted to the needs of an information society. Society will value not only the existence of data and information, but also easy access to diverse data and information sets for a broad range of customers.

For the NMD, a key element of success in the information age will be the ability to meet the need for current, accurate data. As the Federal Geographic Data Committee (FGDC) draft report, 1996 Strategic Plan for the National Spatial Data Infrastructure, aptly states in its discussion of the impediments to the promise of GIS technology for sharing information about location and solving community problems, "the technological barriers are falling. Computers are becoming less expensive and more widespread. Individuals and organizations are using the Internet to discuss common problems. Data remain a stubborn barrier" (emphasis added). The mission area of Mapping Data Collection and Integration will play a key role in breaking down this barrier by focusing on the development of framework data and multipurpose maps, data revision and maintenance, integration, standards development, and individually tailored support to solve societal problems. In part, as a result of technology advances that increase the production capabilities of others, the NMD will view itself as a partner with other data producers, including the private sector. The National Spatial Data Infrastructure (NSDI) concepts and components will be implemented through NMD support and leadership in framework, standards, data management, and networking.


 
The National Spatial Data Infrastructure

Information about where an object or feature is or where an event takes place often is an important factor in decision making in both the public and private sectors. Geospatial data, which identify the geographic location and characteristics of natural or constructed features and boundaries referenced to the Earth, provide a unique context for integrating otherwise disparate observations and for evaluating competing options. Factors of location, distance, pathways, and other spatial relations often must be considered when making decisions about economic ventures, resources management, environmental and health concerns, and responses to emergencies.

Public and private sector organizations have realized the usefulness of spatial data in their activities. The Nation spends billions of dollars annually on the collection, management, and dissemination of spatial data. Advances in computer techniques to collect and process spatial data, together with decreasing costs for acquiring these technologies, help organizations using spatial data to do so more efficiently and effectively; such advances also entice other organizations to use spatial data for the first time. Technologies such as the Internet and the World Wide Web enable organizations to make their information more widely available and to locate data produced by others.

The NSDI facilitates data sharing by organizing and providing a structure of relationships between producers and users of spatial data. By participating in the NSDI, Federal, State, regional, and local government agencies, companies, and nonprofit organizations can cooperate to develop consistent, reliable means to share spatial data. Executive Order 12906, "Coordinating Geographic Data Acquisition and Access: The National Spatial Data Infrastructure," formalized Federal participation in initial efforts to implement the NSDI. Instructions in this order are that Federal agencies will work with non-Federal organizations to develop the NSDI, will document their spatial data and make this documentation available to the public, and will make plans to provide public access to their spatial data. This executive order also instructs agencies to lead in the development of standards. The USGS has responsibilities for standards related to base cartographic and geologic information and shares responsibilities for developing standards for water information.

By participating and encouraging others to participate in the NSDI, the USGS can realize several opportunities for carrying out its mission. Making the USGS data available through the NSDI increases the opportunities for these data to be used in decisions made at the local, regional, national, and global scales, and it helps to increase the relevance of USGS activities. Through the NSDI, the USGS can locate data produced by others that can supplement the USGS data collection efforts, and the USGS can identify organizations that are candidates for collaborative data collection and use.

 

Increasing emphasis will be given to providing information about and access to digital geospatial data through the USGS node of the National Geospatial Data Clearinghouse. In the future, a USGS-wide integrated information strategy will efficiently manage all USGS geoscience and bioscience data and information. Access to geospatial data, products, and services through comprehensive online indexing, ordering, and distribution mechanisms, and comprehensive customer and technical support operations will be realities. The NMD will have an appropriate management and physical infrastructure to deal adequately with very large stores of image data. Remotely sensed data will be recognized as a fundamental source of earth science information; thus, more attention must be paid to developing and managing image data bases.


 
National Satellite Land Remote Sensing Data Archive

The USGS has traditionally been a user and a manager of satellite land remote sensing data. Nearly 25 years of information extraction from satellite remote sensing data have demonstrated the broad utility of these data. Information derived from Landsat data, for example, has permitted scientists and program managers to study more effectively problems related to our water, energy, and mineral resources, to understand the effects of natural disasters, to protect the quality of the environment, and to contribute to the Nation's economic and physical development. Central to the application of these data is the reliable collection, maintenance, and distribution of a record of the Earth's surface; a record, moreover, that is comprehensive, historical, permanent, and impartial.

Over the past three decades, our Nation has invested more than $3 billion for the collection and distribution of Landsat Earth observation data. In 1992, the Congress assigned to the Department of the Interior (DOI) long-term responsibility for managing, preserving, and providing access to these and other land remote sensing data (Public Law 102-555). Through Presidential Decision Directive/NSTC-3 in 1994 and the National Space Policy in 1996, the President reaffirmed DOI's role by directing it to "maintain a national archive of land remote sensing data and other surface data, making such data available to U.S. Government and other users." In turn, the DOI delegated to the USGS the responsibility for the National Satellite Land Remote Sensing Data Archive (NSLRSDA).

During the next decade, the USGS will be responsible for managing, maintaining, and providing access to an extensive and continually increasing archive of satellite remote sensing data. The archive's content will grow from the 130 terabytes of digital satellite data today to more than 1,300 terabytes by 2003. User demand for these data is expected to grow significantly. The need to expand, modernize, and maintain NSLRSDA systems for archiving, preserving, accessing, and distributing data and information is essential. Society also has the expectation that in an information age, data and products should be delivered quickly and efficiently. Participation in the NSDI, Mission-to-Planet-Earth, civilian applications of classified data, and other interdisciplinary earth science investigations highlight the critical need for systems to store and manage diverse data sets. Appropriate financial and human resources, as well as partnerships with external organizations that can provide information management expertise, will enable the Survey to fulfill this responsibility.

 

The information society will value the interpretation and application of geographic data and information, emphasizing tools for applying data in many ways to society's problems and needs. The NMD's Geographic Research and Applications activities will assist the government and society in solving problems through the application and analysis of geospatial data. Research, development, and application tasks will occur through collaboration with a wide variety of Federal, State, local, academic, and private industry partners. A significant portion of the geographic research and applications resources will apply geospatial analysis to multidisciplinary studies with other USGS Divisions and other Federal and State agencies. The NMD also will increase the number of resources devoted to technical assistance and product support. Geographic Research and Applications will be strengthened and emphasized as appropriate to accomplish this enhanced mission. The outcome of these efforts will strengthen the NMD as the center of excellence within the USGS for geographic and cartographic sciences.
 

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C. Resources

There continue to be reductions in funding in the Federal sector caused by societal and business pressures. Scrutiny of public expenditures is expected to continue. Programs are now routinely examined for consistency with the desire to balance the budget and concern about the "business sense" of expenditures; that is, what is an inherently governmental function that should be paid for with tax dollars? In this environment, Federal organizations must demonstrate the relevance of those programs to remain viable.

In spite of these general trends in the Federal sector, both the direct appropriated and reimbursable funds for Mapping Data Collection and Integration have consistently and significantly grown during the last decade. This growth is due to a number of interrelated factors. There has been a dramatic increase in the successful use of GIS technology to solve societal problems across both the public and private sectors. The breadth of these applications has created growth in both the appreciation of and demand for geospatial data. The data production contracting, standards, leveraging, and data sharing strategies implemented in the NMD have placed our organization at the forefront of finding cost-effective solutions to the burgeoning demand for geospatial data. Targeted data production programs based on data sharing, like the Department of the Interior (DOI) high priority lands initiative, have successfully demonstrated significant return on investment benefits using the NMD strategies. Growth in financial and programmatic support for NMD programs from the Administration, Congress, and data users and producers has been strong and continuous because such support saves taxpayer dollars and maximizes the benefit for all partners. This trend is expected to continue, and the NMD will continue to use and enhance the strategies that have brought us success in this mission area.

The Earth Science Information Management and Delivery and the Geographic Research and Applications mission areas will explore and, where possible, develop parallel strategies. In addition, to increase reimbursable funding, the NMD will require more frequent customer contact and distributed authority for entering into agreements. In the future, the NMD will become more flexible, able to devise field site strategies within national guidelines for responding to customer requirements. Authority will be delegated to field centers to initiate and develop agreements and partnerships with cooperators, and retention of reimbursable funding by the originating field center will provide incentives to be proactive.

The NMD's permanent government workforce will probably continue to decline in numbers, emphasizing the need for more term and temporary appointments to deal with fluctuating workloads and changing program emphasis. Employees and (or) contractors with skills in computer science, geography, and GIS's will be hired more frequently to support the changing program emphasis. Contracts and contract staffs will be required options for meeting staffing needs. The NMD will have representatives in most States or regions, and field operations will be a major influence on the direction and priorities of programs under the guidelines and principles established by headquarters.
 

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D. Organization

The NMD will require a flexible and dynamic organization to accomplish programs propelled by technological advances and changing customer requirements. (See Figure 1) For example, the NMD will most likely be a more decentralized organization with more distributed program and operational responsibility. In the near term from 1997 to 2000, more geographic dispersion of NMD employees will occur with increased interaction among other USGS entities. By 2003, organizational structures will be adaptable to better meet mission needs.

Distributed field activities will result in opportunities to meet customer needs more adequately through regional consortia with State and local government entities. An effective communications network, both within the organization and externally with other cooperators and users, will be of paramount importance.


 

Figure 1. A New Direction for the National Mapping Program

The role of the USGS National Mapping Program is changing from being a primary producer of map data to becoming a coordinator for collecting and integrating Federal, State, local, and private sector data to ensure the availability of basic geospatial data for the Nation.
USGS/NMP Change Over Time Then Now Future
Funding Appropriated funds for Federal map requirements Bilateral Federal/State co-ops - cost share Multilateral consortia - innovative partnerships
Producer Federal primary producer Federal/State - work share Select framework categories - Federal integrator, data producer of last resort
Production Largely in-house with contractor support Standards development: in-house and contract Largely contractor with appropriate in-house capacity; Quality Assurance/Quality Control
Federal Skill Mix Manual cartography Digital cartography Coordinator, integrator, contracting technical rep, QA/QC, standards, GIS
Product Quad-based paper maps Quad-based paper maps and digital map information User defined content and media
Product Delivery Two warehouses, USGS ESIC's One warehouse, Internet, USGS ESIC's Business partners/wholesale, Internet, maps-on-demand
Information Access USGS ESIC's USGS and State ESIC's, Internet Internet, kiosks, ESIC network
Cost recovery Nominal Full Emerging issues
 

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3. Goals and Strategic Actions for the Future

A. Strategic Direction

As the NMD strives to ensure that geospatial data are available, accessible, and applicable, the methods it uses to accomplish its mission and functions will change. The scope and impact of data collection and integration will expand as the NMD successfully leverages its available resources through partnerships with many participants and access to NSDI clearinghouse nodes. As much as possible, the NMD will capitalize on the growing investment in the production of basic geospatial data at all levels of government, academia, and the private sector. The NMD will expand its presence in States and regions to improve its understanding of user needs, nurture the development of consortia and partnerships, promote the principles of the NSDI, and increase its outreach activities. The development and application of national standards will be increasingly important to ensure data quality and integration in this distributed production environment. Based on user needs, framework data will be augmented to produce multipurpose maps and derivative data that meet relevant societal needs.

During the next decade, the NMD will emerge as the USGS earth science information leader, managing, maintaining, and providing easy access to extensive and continually increasing volumes of data and information. Remotely sensed data archives will continue to grow, as will demand for these and other geospatial data useful for a multitude of societal applications. The need for strengthened systems for archiving, accessing, and distributing information will be a primary force driving the NMD's programs. Partnerships with external organizations that can provide expertise in information management will begin enabling the NMD to fulfill this responsibility.

The NMD will strengthen its role as the source of USGS expertise in geographic science and applications and will participate in the research and analysis of complex earth science problems that require the cooperation of multidisciplinary teams. As the use of geospatial data in solving societal problems grows, the NMD will expand product and technical applications support for NMD information, data products, and services. The NMD will expand the research and applications programs through partnerships with Federal, State, and local agencies and the private sector.

The NMD will maintain a cadre of highly qualified technical personnel with cartographic expertise among its Federal employee workforce, both for in-house production needs and for managing and overseeing the data production work undertaken by the private sector. This will require professional knowledge in cartography and computer science, as well as expertise in contract management. The NMD's data production funding will be used within the NMD to support production and production related activities, such as quality assurance, standards development, and contract management. As more of the traditional data production activities are accomplished by private sector contractors, there will be a reduction in the numbers of NMD employees involved directly in map and data production. However, new opportunities for NMD employees will be created in computer science, contract management, quality assurance, data and information management, data interpretation, technical support, product support, research and scientific applications, standards development, and other areas. The NMD will support training and educational opportunities for current employees to enable them to prepare for this changing emphasis. As the NMD identifies the specific skills and backgrounds needed for the future, development plans will be implemented to enable employees to take advantage of these opportunities, and resources will be made available to support these plans.
 

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B. Corporate Business Practices

Corporate business practices are the key characteristics, attitudes, and ways of doing business that the NMD must develop and maintain to accomplish its missions. These corporate business practices support all three mission areas and will direct the manner in which they are accomplished. The NMD cannot accomplish its mission alone but must cooperate with others, including the private sector, other Federal agencies, other levels of government, and academia. Knowing and delivering what customers want and using such information in decision making are critical elements in implementing the NMD's mission. To accomplish its mission, the NMD needs to obtain the support of important stakeholders, such as Congress, the DOI, and the public; an effective outreach program is therefore important.
 
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Goal 1: The NMD has an effective workforce to accomplish its mission.
Strategic Actions:

  1. Develop and continually update the profile of the future workforce and the human resources strategies, policies, and evaluation mechanisms necessary for the NMD to meet strategic goals.
  2. Enhance science and technical skills of the NMD work force.
  3. Create a workforce that capitalizes on the strengths of cultural diversity within an environment free from all discrimination.
  4. Demonstrate support for employees by providing professional enrichment and creating a world-class work environment.
  5. Reinforce the strategic plan through the rewards system.
  6. Foster visionary leadership and management professionalism.
  7. Achieve human resources flexibility to meet changing needs
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Goal 2: The NMD participates fully in the development of the National Spatial Data Infrastructure.

Strategic Actions:
  1. Increase the awareness and understanding within NMD and the USGS and with partners of the vision, concepts, and benefits of the NSDI.
  2. Participate in the development and use of common solutions for discovery, access, and application of geospatial data.
  3. Use community-based approaches to develop and maintain common collections of geospatial data.
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Goal 3: The NMD makes increasing use of partnerships with other Federal agencies, State and local governments, and academia to accomplish its mission.

Strategic Actions:
  1. Expand and improve the requirements coordination activities to effectively address customers for all NMD programs.
  2. Develop a proactive and flexible system of empowerment and rewards that will encourage field centers to enter into partnerships.
  3. Encourage and maintain mutually beneficial, long-term partnerships; inform and involve partners in changes that affect them; and ensure that our commitments to partners and cooperators are met.
  4. Emphasize the use of multi-partner agreements and consortia, and increase the involvement of multiple partners and cooperators in contributing to program outcomes/impacts.
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Goal 4: The NMD optimizes service to customers and continually broadens its customer base through timely, innovative products and effective interaction.

Strategic Actions:
  1. Establish a framework to characterize our customer base, their needs, and their interactions with our programs.
  2. Develop and implement improved mechanisms and techniques for collecting, analyzing, and using customer feedback to support technical, program, strategic decision making, and improved customer service in the NMD.
  3. Increase the customer base for NMD products and services.
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Goal 5: The NMD makes appropriate use of the private sector to accomplish its mission and develops mutually beneficial relationships throughout the private sector.

Strategic Actions:
  1. Increase communication with the private sector and define new areas for cooperation.
  2. Ensure that partnerships/relationships with the private sector are mutually beneficial and positive.
  3. Provide incentives to the private sector to invest in products, data, distribution systems, printing, research, and other program areas.
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Goal 6: The NMD is widely recognized by many audiences as a respected source of geospatial information and geographic science.
Strategic Actions:

  1. Clearly communicate to all audiences consistent USGS messages, and increase awareness to existing and potential partners and customers about NMD programs and how NMD can assist in resolving their earth and natural science issues using interactive outreach business practices.
  2. Bolster communication with news media, both print and electronic.  Stress regional relationships and target selected areas for particular attention in local media efforts.
  3. Establish better communication with Congress by targeting election districts for particular attention.
  4. Expand communication links with the Department of the Interior, the Office of Management and Budget, and other Administration offices.
  5. Improve internal communication between NMD organizational units and among NMD programs.
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Goal 7: The NMD seeks more efficient business practices and empowers field centers.

Strategic Actions:
  1. Implement management practices and create incentives that encourage NMD operating units to increase partnerships to achieve both Surveys, Investigations, and Research (SIR) funded requirements and appropriate reimbursable work. Strategies must give managers the flexibility to cope effectively with fluctuations in demand and SIR appropriations.
  2. Establish administrative policies and delegate authority to operating units to execute them, relying on "post audit" review rather than preapproval. Ensure that accountability exists at the same organizational level as does decision making authority.
  3. Evaluate and modify the strategic and annual planning processes to improve efficiency and effectiveness.
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Goal 8: The NMD implements a well integrated, long-term strategy for computer systems and technology procurement, management, and maintenance that assures high availability of state-of-the-art systems.

Strategic Actions:
  1. Implement an annual update process for the NMD Technology Strategic Plan that is harmonized with the Bureau Information Technology goals and objectives and that supports NMD strategic and operational planning processes.
  2. Design a maintenance strategy that sustains the NMD long-range technology replacement plan, assuring availability of state-of-the-art hardware and software for both geospatial data and business practices.
  3. As part of the maintenance strategy, establish advanced computer systems procurement policies and development methodologies to continually improve NMD data and business practices.
  4. Promote enhanced information management capabilities through the use of Division standard RDBMS and CASE tools, enterprise-wide modeling, and database integration that will improve the quality and consistency of data and that will make customer access to data and information simpler.
  5. Implement a redesigned configuration management process to ensure effective management of important NMD technology.
  6. Complete corrective actions on all NMD systems, ensuring Year 2000 compliant systems by replacing, modifying or abandoning these systems as necessary.
  7. Develop capital improvement plans for the modernization of technology to keep pace with programmatic developments.
  8. Facilitate inter-Divisional systems implementations.
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C. Mapping Data Collection and Integration

The purpose of the mission area known as Mapping Data Collection and Integration is to ensure that the Nation's needs for basic geospatial data and products are met. The methods used to accomplish this will continue to evolve, largely on the basis of advances in and widespread use of geographic information technologies and computer technology in general, coupled with an increasing awareness of the role of geographic information in solving societal problems. Geospatial data production is occurring at all levels of government and in many activities within the private sector. The Nation as a whole is investing significant resources in this production, far more than those available to Federal mapping activities alone. The challenge for the NMP is to capitalize on this large investment and through active coordination, integration, and refinement ensure that the Nation's needs for basic geospatial data and for multipurpose maps are met. This will be accomplished through fostering and coordinating partnerships with other producers, promoting national standards, integrating and certifying data, continuing some in-house production, and maintaining an appropriate relationship with the private sector.
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Goal 9: The NMD participates fully in the development of the National Digital Geospatial Data Framework and provides national leadership for appropriate framework categories.
Strategic Actions:
  1. Provide national leadership in developing, managing, and maintaining the ortho-imagery, onshore elevation, and hydrography framework categories.
  2. Participate in the promotion and coordination of the transportation, boundary, and cadastral framework categories.

  3.  

 
National Digital Geospatial Data Framework

A major component of the National Spatial Data Infrastructure is the development and implementation of a national digital geospatial data framework. Although applications of digital geospatial data vary greatly, users have recurring needs for a few common themes of data. These data themes (the framework) include orthoimagery, elevation, transportation, hydrography, political and administrative boundaries, cadastral, and geodetic control. The recurring needs for these data themes are not being met consistently because of limited investment, gaps in coordination, and a lack of common approaches. As a result, important information is not available for many areas, and multiple organizations support duplicate data activities for other areas. Because no coordinated mechanism exists to maintain and manage the common data being collected by the public and private sectors, costs are higher and efficiency is reduced for individual organizations, as well as for the Nation.

The purpose of the framework concept is to organize and enhance, throughout all levels of government and the private sector, the collection, maintenance, and dissemination of basic, consistent digital geospatial data. The framework will facilitate data sharing and provide a base on which an organization can accurately register and compile other themes of data or add application-specific information. Shared collection and maintenance will reduce expenditures for data collection and integration, allow organizations to focus on their primary business, expand the user base for data being collected, and increase data availability over broader geographic areas.

 

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Goal 10: The Nation's needs for geospatial data standards are being met through NMD leadership.
Strategic Actions:
  1. Provide leadership and technical expertise in the development, promulgation, implementation, and maintenance of national and international geospatial data standards.
  2. Become fully engaged in the activities of national and international standards organizations having relevance to the National Mapping Program.  Ensure that NMD internal standards are both reflective of and influential in the development of national and international geospatial data standards.
  3. Enhance standards coordination activities among geospatial data producers at all levels.  Strengthen or establish networks within the geospatial data community to gather and increase understanding of customer data requirements.  Apply this information to help influence standards development activities.
  4. Work with the private sector to develop tools to enable users to comply with national and international standards.
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Goal 11: Availability and maintenance of basic geospatial data and products is accomplished by coordinating activities with other producers, contracting with the private sector, and maintaining appropriate in-house production.

Strategic Actions:
  1. Establish more effective methods for assessing and integrating data from other sources as a primary means for meeting requirements.
  2. Utilize advanced technology and devise innovative process improvements to accomplish map and data revision to maintain a level of currentness and accuracy that meets the needs of customers.
  3. Develop effective means to verify, certify, and publish the accuracy and quality of data produced by others to satisfy the requirements of the NMP.
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D. Earth Science Information Management and Delivery

The purpose of the mission area known as Earth Science Information Management and Delivery is to preserve and provide access to geospatial data through archiving, physical data base maintenance, clearinghouse activities, and data and information delivery. This mission activity will receive growing emphasis in response to society's demands for access to the burgeoning stores of data generated by USGS and Federal, State, and other agencies' programs, and because of the emerging importance and utility of imagery data. In an information age, society also expects data and products to be delivered quickly and efficiently. The NSDI, Mission-to-Planet-Earth, civilian applications of classified data, and other interdisciplinary earth science investigations highlight the critical need for systems to store and manage diverse data sets.
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Goal 12: The NMD is a national leader, providing access to and delivery of geoscience and bioscience data and information products, printed and digital information, and customer services.

Strategic Actions:
  1. Strengthen search capabilities and offer simpler Internet interfaces through the USGS Gateway to the Earth, thereby providing improved access to USGS information and products, including near-real time access for emergency response.
  2. Identify and use public and private outlets, such as Business Partner networks and partnership agreements, for access and delivery of USGS products and services.
  3. Improve access to, and documentation of, land remote sensing and geospatial data through the USGS NSDI clearinghouse node.
  4. Maintain effective data and product delivery and inventory management systems that meet customer requirements.
  5. Proactively participate in establishing the next generation Internet and open standards for information management, including keeping current in technology developments.
  6. Develop data access tools to enable custom selection of data from seamless databases.

  7.   

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Goal 13: The NMD is a center of excellence for archiving, preserving, and processing land remote sensing and other geospatial data.
Strategic Actions:
  1. Build advocacy within the Department of the Interior and the Office of Management and Budget for the mandate to manage and operate the National Satellite Land Remote Sensing Data Archive.
  2. Improve NMD's current land remote sensing and geospatial data and information archive capacity, including management of data from emerging technologies.
  3. Establish archive partnership agreements for management of USGS land remote sensing and geospatial data and information, including classified data.
  4. Expand NMD's role in the management and implementation of land remote sensing satellites, including operational activities.
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Goal 14: The NMD is the national civilian agency leader for coordination of the access, management, and application of classified data and information.

Strategic Actions:
  1. Use the Civil Applications Committee and other means as appropriate to build advocacy within the Department of the Interior and the Federal civil community for using classified data and systems in civil applications.
  2. Provide leadership to the Federal civil community in the understanding and use of  classified assets through chairing the Civil Applications Committee and pursue opportunities to obtain reimbursable income from partners, customers, and stakeholders of the National Civil Applications Program.
  3. Provide an infrastructure and expert application staff to support a wide range of civil applications utilizing classified data and assets.
  4. Build an integrated network that provides Federal civil agencies with access to classified remote sensing data and systems, and derivative information, to address land and resource management, environmental hazards and other scientific issues.

 
Civil Applications Committee

The U.S. Geological Survey (USGS) chairs the Civil Applications Committee (CAC), a Federal interagency committee that provides civil Federal agencies with access to classified imagery information needed to support agency missions. Established in 1968 and officially chartered in 1975 by the Office of the President, the CAC includes representatives from the Department of Agriculture, Department of Commerce, Department of Energy, Department of the Interior, Department of Transportation, Federal Emergency Management Agency, National Aeronautics and Space Administration, U.S. Army Corps of Engineers, U.S. Environmental Protection Agency, and National Science Foundation. The activities of the CAC have expanded beyond traditional mapping to include a broad spectrum of environmental and remote sensing applications. Some examples are monitoring volcanoes; detecting wild fires; responding to emergencies caused by natural disasters, such as hurricanes, earthquakes, and floods; monitoring ecosystems; and mapping wetlands. As chair of the CAC, the USGS advises users how to gain the most benefit from these data, generates custom and derived products, and aids in data dissemination. The USGS also provides special facilities for CAC member agencies in its National Civil Applications Center.

 

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Goal 15: A Bureau-wide integrated information management strategy exists for all Bureau geoscience and bioscience data and information.
Strategic Actions:
  1. Participate through the USGS Information Council and USGS Gateway to the Earth activities to implement an integrated Bureau-wide  information infrastructure to ensure efficient data integration and access to satisfy both internal and external customers.
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E. Geographic Research and Applications

The purpose of the mission area known as Geographic Research and Applications is to provide research and development that enhance and improve the products and processes of the NMP and their application to societal problems and the management of the Nation's land, water, and biological resources. Geographic research includes the activities that assess, procure, enhance, develop, and apply the latest geographic, cartographic, and information science to the production and interdisciplinary analysis of geospatial and ancillary data. These activities involve a wide variety of partners within the Federal, State, local, academic, and private sectors. This mission area will receive growing emphasis because of the trend in society to demand more timely, flexible, and customized services and products. By increasing the level of effort within the NMD dedicated to geospatial data analysis, research, and applications, the NMD will improve the understanding and applicability of geospatial data and technology. The outcome of these efforts will strengthen the NMD as the center of excellence within the USGS and the DOI for the geographic and cartographic sciences.
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Goal 16: The NMD conducts relevant and scientifically excellent research in geography, cartography, information science, and related disciplines.

Strategic Actions:
  1. Analyze, understand, model, and predict the response of the land surface and its surrounding envelope to natural and human induced stimuli at scales from landscape to global.
  2. Develop a strong information research program that addresses the needs of geographic information science including multidimensional data management and modeling.
  3. Develop a geographic research program focused on integration, interpretation, and application of geospatial data for solving societal problems such as the environmental effects on human health, assessing the affect of climate variability on society, reducing the human and economic costs of natural disasters, and others.
  4. Enhance and expand cartographic research, strengthening the contributions of the National Mapping Program's data collection and integration and Earth science information management and delivery mission areas to solving fundamental scientific questions and societal problems.
  5. Acquire, develop, use, and share new methods and technologies, such as evolving civil remote sensing systems and classified data sources, advanced geographic information systems, computer models, visualization, and other capabilities that support the scientific research goals.
  6. Explore innovative methods for extracting information for fundamental and applied research, maps, and data bases, from a wide variety of data sources including but not limited to: existing and new remote sensing platforms, biophysical field studies, cartographic and geographic data bases, and the social and economic sciences.
  7. Produce global-scale data sets describing the Earth's surface and surrounding near Earth's surface envelope to support global environmental research and monitoring.
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Goal 17: The NMD is a leader in research and applications that develop and apply integrated geospatial data and understanding to a wide range of biophysical and socioeconomic models and applications created in partnership with customers and other stakeholders within and outside the Federal government.

Strategic Actions:
  1. Establish a scientific research culture in addition to the existing data production and integration culture and the existing data and information delivery culture within the NMD to address fundamental and applied geographic science issues.
  2. Establish a principal investigator-driven program to foster innovative and collaborative research and applications.
  3. Establish a strong and viable cadre of research scientists working under the Research Grade Evaluation Guide (RGEG).
  4. Start an intensive retraining effort in state-of-the-art data analysis and applications techniques, and commit to an expanded level of effort toward those activities.ribing the Earth's land cover in support of global environmental research and monitoring.
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4. Next Steps for the NMD

To be a major participant in a stronger, more responsive, and more relevant USGS, the NMD has several tasks. It must continuously position itself to be the Nation's leader in ensuring the collection, access, availability, and utility of required geospatial data and information. It must continually develop and enhance opportunities to work with the full range of potential partners, assess customer needs and act on them, seek innovative and effective technology mechanisms for carrying out its mission, and, above all, build on and keep a dedicated work force that has the skills needed to conduct business in an ever changing environment.

The efforts of the NMD Strategic Planning Team and the NMD Senior Staff to develop and refine the NMD Strategic Plan represent a significant investment, but the hard part has just begun. Now the NMD has to use the Plan as part of a strategic planning and management process that will carry the NMD's programs forward. The goals and actions in the Plan set a strategic direction within the context of continuing resource uncertainties, programmatic and technological change, and potential opportunities. Now the NMD has to implement the long-term Plan by preparing mid-term and near-term business and programmatic guidance and developing performance measures that can be used to evaluate progress toward achieving goals. It is critical that we continually remind ourselves that strategic planning is an ongoing activity in which all of us participate. Thus, each NMD employee will have an important role in making the Plan a reality.

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Additional copies of the NMD Strategic Plan are available from:

Strategic Planning and Program Development

National Mapping Division
U.S. Geological Survey
Mail Stop 512
12201 Sunrise Valley Drive
Reston, Virginia 20192

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